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GoneAnon's avatar

When we suddenly see Tony posting glamorous snapshots of his tour of the cow-urine drinking festival in Drashkalavtrashar, India - we'll all know what has happened.

River Song's avatar

"The line between independent journalist and influencer continues to get murkier as their followings grow. Influencers have no code of ethics dictating whether they should disclose paid promotions or gifts. Journalists, however, have long had a code of ethics requiring them to disclose gifts they receive for the work they’ve done." Ethics is intended to govern journalism, but federal law is intended to govern influencers.

As influencers primarily engage in commercial speech and brand partnerships, they are strictly regulated by the Federal Trade Commission (FTC). Influencers are legally required to clearly disclose when they are compensated to review, use, or mention a product (using tags like #ad or #sponsored). Failing to do so can result in massive financial penalties. Essentially, they are reviewing Poland, which is not a product, per se, but, presumably, the positive endorsement of the country is to attract tourists for future profits to Polish vendors, attractions, accommodations, and goods--the products in question which must be promoted, in order to attract visitors to Poland.

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